DELIVERING WORLDWIDE AT DOORSTEP

Handcrafted Custom Rugs & Fabrics from 
India's Finest Artisans

We weave beauty with purpose. Every rug is crafted ethically and with social responsibility, ensuring comfort for your home and a positive impact on the world .

Sustainable Sourcing

Our commitment to sustainable sourcing is evident in every aspect of our rug manufacturing process. We prioritize the use of organic and natural fibers like cotton, wool, jute, and hemp, grown without synthetic pesticides or fertilizers, ensuring biodegradability and minimal environmental impact. Additionally, we incorporate recycled materials such as reclaimed cotton and polyester made from recycled plastic bottles, reducing waste and conserving resources. We source wool from farms that adhere to ethical and sustainable practices, ensuring humane treatment of animals and sustainable grazing. By sourcing materials locally, we support local economies and minimize the carbon footprint of transportation. 

Use of Natural & Organic Dyes

We are dedicated to using natural dyes in our rug manufacturing process to create vibrant and eco-friendly products. Our natural dyes are derived from an array of plant-based sources such as roots, leaves, flowers, and fruits. For instance, we use indigo for rich blues, turmeric for bright yellows, and madder root for deep reds. These natural dyes not only offer unique and beautiful colors but also minimize environmental impact by avoiding the harmful chemicals found in synthetic dyes. The process of extracting and applying these dyes is carefully managed to ensure sustainability, with wastewater being treated and reused whenever possible. By utilizing natural dyes, we honor traditional dyeing techniques and contribute to a healthier planet.

Fair Trade Practices

Our commitment to fair trade practices ensures that every rug we produce supports ethical and equitable treatment of all individuals involved in our supply chain. We adhere to fair trade principles by guaranteeing fair wages and safe working conditions for our artisans and weavers. By providing fair compensation, we enable our workers to achieve a better quality of life and support their families. We are dedicated to upholding labor rights and preventing exploitative practices, ensuring that no child labor or forced labor is involved in our production processes. By prioritizing fair trade, we not only create beautiful, high-quality rugs but also contribute to the well-being and sustainable development of the communities in Bhadohi, India.

Upcycling and Re-purposing

We take pride in our upcycling and repurposing initiatives, transforming waste into beautiful, high-quality rugs. Our artisans skillfully incorporate fabric scraps, old clothing, and discarded textiles into our rug designs, giving these materials a new lease on life and significantly reducing landfill waste. For example, we collect leftover pieces from garment factories and repurpose them into colorful, patchwork rugs that are unique and eco-friendly. Additionally, we utilize old, worn-out rugs by re-dyeing and re-weaving them into contemporary designs, preserving their history while creating something fresh and stylish. These upcycling efforts not only contribute to environmental sustainability but also promote creativity and innovation in our designs, ensuring that each rug is a one-of-a-kind piece that tells a story of transformation and renewal.

Eco Friendly Production Processes

Our commitment to eco-friendly production processes is integral to our rug manufacturing. We employ several sustainable practices to minimize our environmental footprint, such as using energy-efficient machinery and adopting closed-loop dyeing systems that recycle water and reduce chemical runoff. We strive to minimize waste by repurposing fabric scraps and utilizing upcycled materials, ensuring that nothing goes to waste. Our production facilities are designed to maximize natural light and ventilation, reducing the need for artificial lighting and climate control. Additionally, we use biodegradable packaging materials and promote bulk shipping to reduce carbon emissions. Through these eco-friendly production processes, we aim to create high-quality rugs that are not only beautiful but also environmentally responsible, contributing to a more sustainable future.

Supporting Local Communities

We understand the importance of creating beautiful rugs while ensuring the well-being of the artisans who bring them to life. That's why we prioritize safe working conditions in all our weaving workshops. This includes proper ventilation and lighting to prevent health hazards, along with training on safe handling of materials and equipment. Furthermore, we believe that a thriving community fosters thriving artisans. We actively support the local communities where our rugs are made by investing in social programs, educational initiatives, and infrastructure projects. This not only improves the overall quality of life but also ensures the cultural heritage of rug-making continues to flourish for generations to come.